What would make a one-off project cost more?

Covering several markets or languages, reaching a very specialist audience, adding modules beyond the core six, or a larger sample size. We'll always agree the price with you before we start.

How does Always-on Intelligence work?

We start with a 7-Day Deep Dive to set your baseline. From then on, we collect data and update your portal continuously throughout the year, so we can measure your progress against your Deep Dive baseline. Every quarter, we run a deep dive session with you to show you what's changed and why, and refresh your action plan against your KPIs.

Can I start with a 7-Day Deep Dive and go always-on later?

Yes. Start with a 7-Day Deep Dive and move to Always-on Intelligence whenever you're ready. Your Deep Dive becomes the baseline you track against.

Agency-level insight.Without the agency price tag.

Red Onion turns real customer feedback and advanced analytics into a bespoke portal and a prioritised action plan, in seven working days.

Book a demo See how it works

Seven working days
One-off or always-on
Unlimited logins

1WHAT YOU GET

Every project answers the six questions that matter

Who, what, where, why, when and how. Built on fresh feedback from your own market, not someone else's dashboard.

Fresh customer feedback

We survey your category and customers, so every answer comes from your market today.

Advanced analytics, done for you

Turns raw data into key insight, not a line graph.

A plan, not a data dump

A bespoke portal and a prioritised action plan your whole team can use.

2WHERE WE SIT

The depth of an agency. The speed of a tool.

We mapped the market the way we map yours. Tailored enough to give you agency-level depth, without building everything from scratch, so you get answers in days, not months.

▲ Fastdays

SPEED TO INSIGHT

▼ Slowmonths

FAST · STANDARDISEDFAST · FULLY BESPOKESLOW · STANDARDISEDSLOW · FULLY BESPOKE

Challenger brand tracker

Red Onion

Traditional brand tracker

Bespoke research agency

Tailored to your category, not built from scratch

◀ Standardisedsame questions for every brand

HOW BESPOKE

Fully bespoke ▶built from scratch

THE GAP IN THE MARKET

Tailored enough to act on. Fast enough to matter.

Brand trackers ask every brand the same questions, and give you line graphs that help you understand if your existing strategy is working.

Bespoke agencies can do almost anything you want, but it typically costs a lot more and takes months to come back with recommendations (often a standard report deck).

Red Onion gives you the depth and tailored recommendations of an agency, but because we stick to our scalable blueprint, we can provide an end-to-end service for less cost, and in just 7 working days.

Challenger brand trackerLine graphs, same questions

Traditional brand trackerSame graphs, but slower and pricier

Red Onion7 working days, action plan

Bespoke research agencyWeeks to months, report deck

Bubble size shows cost. Illustrative.

Already have a tracker or an agency?

Red Onion works alongside both, and we'll build in any data you already have.

Talk to us

3PRICING

More than research. Less than you'd expect.

Every project includes fresh data, six advanced analysis modules, a bespoke portal and a prioritised action plan. Start with a 7-Day Deep Dive, then go always-on.

START HERE

The 7-Day Deep Dive

One-off customer and category intelligence. No retainer.

from£15,000

Delivered in seven working days

6 ADVANCED ANALYSIS MODULES, INCLUDING:

Custom audience cohorts, created for your category
Comprehensive market mapping, by customer cohort
Messaging frameworks for acquisition and retention, by customer cohort
Brand equity measurement via Brand SUM™
Demand timing: when each cohort is ready to buy
Activation: the channels that influence each cohort's choice

PLUS:

A bespoke portal, with unlimited logins
A prioritised action plan, with owners, timings and measures
An experienced marketer to help you understand the findings and act on them

Book a demo

TRACK PROGRESS

Always-on Intelligence

Continuous data collection all year round, with a deep dive every quarter.

from

£40,000a year

Starts with a 7-Day Deep Dive as your baseline

Data collected continuouslyNo gaps between waves

Q1Q2Q3Q4

Quarterly deep dives on what's changed and why

EVERYTHING IN THE 7-DAY DEEP DIVE, PLUS:

Data collected continuously, all year round
Your portal updated continuously, measured against your Deep Dive baseline
Always-on full funnel media diagnostic
A quarterly deep dive session with you on what's changed and why
Your action plan refreshed each quarter, tracked against your KPIs

Talk to us

4WHY IT COSTS LESS

Red Onion vs a traditional agency

COST OF GREAT INSIGHT

Data

Tech

Research specialists

Red OnionWhat you pay for

Data

Tech

People

Offices

Brand name

Traditional agenciesWhat you pay for

Less overhead. More possibility.

Traditional agencies pass on the cost of large teams, offices and brand. You only pay for what creates value: technology, data and research specialists.

5QUESTIONS

Pricing questions

A fresh survey of your category and customers, all six advanced analysis modules, a bespoke portal with unlimited logins, a prioritised action plan, and an experienced marketer to help you understand the findings and act on them. Delivered in seven working days.

See it with your own category

See the portal and a sample action plan, and ask us anything.