The people behind the answers.

I spent nearly a decade working across businesses including Boots, Myprotein and Lookfantastic, followed by a leadership role in a VC-backed startup. Across businesses of every size, I kept seeing the same problem: plenty of data, but too little clarity on who to grow with, what those customers wanted and why they’d choose one brand over another.

So I built Red Onion to bring customer understanding, rigorous analysis and practical marketing experience together, helping brands decide where to grow and measure the impact of their marketing.

I spent five years in Samsung’s European strategy team, making sure our biggest decisions were built on the right evidence. That meant getting the most from our own customer data, filling the gaps with outside research, and bringing it all together so we made the right calls to grow the business.

Even with Samsung’s resources, getting there was hard work. I joined Red Onion because it gives brands of any size that same clarity, in days rather than months.