Customer and category intelligence for brands who obsess about their customers

Red Onion is an easy, affordable way to understand your category and customers; combining real customer feedback with advanced analytics

7
working days
6
advanced analysis modules
1
prioritised action plan
Unlimited
logins for your team

Built by marketers from Samsung, Boots, Myprotein and Lookfantastic. Meet the team

Big decisions shouldn’t rest on guesswork.

3 common problems brands are facing

1. Transactional data isn't telling you why

Understanding customer decisions is tough. You're either guessing, or staring at lots of dashboards wondering what all of it is actually saying

How we fix it

High quality data

We answer the six questions that matter, using fresh feedback from your own market. Got internal data? We’ll build it in.

2. Turning data into usable actions is hard

You have access to lots of data, but understanding what it is saying takes a long time

How we fix it

Powerfully simple

Our models and portal do the heavy lifting, so you don’t need to hire.

3. Your marketing feels disconnected from your insights

When planning and executing your strategy, you still feel like you're having to make assumptions

How we fix it

Prioritised plan

Everything arrives in marketing language, as a prioritised plan, not a data dump.

Not sure where to start? Talk to us

Every business should know the who, what, where, why, when and how.

One bespoke portal covering audiences, market positioning, behavioural drivers, brand equity measurement and key activation channels

Audience module

Who are your most valuable customers?

  • The distinct customer groups in your market, sized and profiled.
  • Which group is most valuable to win next.

Clear next steps, not just more metrics

What's happening, why, and exactly what to do next, all in one place your whole team can use.

An experienced marketer in your corner. We help you sell the findings in across your organisation, so they turn into action.

Unlimited loginsFor your whole organisation
Step 1 of 5

The Answers

Who, what, where, why, when and how, each backed by a full page of detail to dive into.

Action Plan: The Answers

An experienced marketer in your corner. We help you sell the findings in across your organisation, so they turn into action.

Unlimited loginsFor your whole organisation

You’re 7 working days away from your brand’s most useful insight.

Questions, answered.

Can’t find what you need? Book a call and we’ll talk it through.

Find your biggest growth opportunity in 7 working days.

A bespoke portal and a plan your team can act on. No retainer.